What We Do

Six disciplines.
One accountable consultant.

Every Vernwell engagement is delivered personally by James Eyles ACMA — not handed off. That means strategic clarity and hands-on execution in the same room, every time.

Service 01

AI Automation

Most businesses in Worcestershire are losing hours every week to manual processes that AI can handle in minutes. Not hypothetically — practically, right now, with tools that are already available and cost far less than a new hire.

Vernwell designs and builds AI-powered workflows that are specific to your business: automated reporting, document extraction and classification, intelligent email routing, AI-assisted customer communication, and decision-support tools that surface the right information at the right time.

The difference from a generic agency is that every automation is designed with a clear commercial return in mind. If it doesn't save measurable time or generate measurable revenue, it doesn't get built.

Discuss automation

What's included

  • Process audit — mapping where your time is actually going
  • Automation design and proof-of-concept scoping
  • AI-powered reporting and data summarisation
  • Document processing and intelligent data extraction
  • Workflow automation (Make, Zapier, n8n, custom builds)
  • AI customer communication tools (chatbots, triage systems)
  • Integration with your existing CRM, ERP, and data stack
  • Staff training and handover documentation

Typical engagement: Process audit and automation design from £1,500. Full implementation scoped to project.


Service 02

Business Intelligence & Reporting

A Tableau dashboard or a Power BI report is only as good as the data model behind it — and that data model is only useful if it reflects how you actually run your business. Vernwell designs BI solutions from the commercial question backwards, not from the data forwards.

With a background running MI for a £50m+ e-commerce operation, James has built the management packs, revenue models, and KPI frameworks that directors actually use to make decisions. That commercial experience is what separates a Vernwell BI engagement from a generic data project.

Whether you need a single board-level dashboard, a complete data warehouse rebuild, or a customer journey analytics model in BigQuery — Vernwell can scope, build, and hand over a solution your team will actually use.

Talk about your data

What's included

  • KPI definition and commercial reporting framework
  • SQL data modelling (BigQuery, SQL Server, PostgreSQL)
  • Tableau dashboard design and build
  • Google Analytics 4 and BigQuery analytics
  • Google Ads data warehouse integration
  • Management information packs and board reporting
  • Customer journey and funnel analytics
  • Automated scheduled reporting

Tools: Tableau, BigQuery, SQL Server, Google Analytics 4, Looker Studio, dbt, Excel.


Service 03

Website Design & Build

Your website is the hardest-working salesperson you have — and for most SMEs in Worcestershire, it's underperforming. Vernwell builds fast, professional websites designed to rank in local search and convert the visitors they attract.

No proprietary page builders, no monthly platform fees, no themes that look like everyone else's. Every Vernwell website is built to clean technical standards, with proper structured data, Core Web Vitals performance, and the SEO foundations baked in from the start — not bolted on afterwards.

The websites this practice builds for clients follow the same principles as vernwell.co.uk itself: direct to host (GitHub Pages or equivalent), no unnecessary dependencies, fast load times, and content that actually speaks to how clients search.

Start your project

What's included

  • Keyword research and local SEO strategy
  • Clean HTML/CSS/JS build — no bloated CMS unless required
  • Mobile-first, Core Web Vitals optimised
  • Structured data (schema.org LocalBusiness, Service, etc.)
  • Google Search Console setup and sitemap submission
  • Contact forms, conversion tracking, and Google Analytics 4
  • Domain and DNS configuration
  • Full handover — you own everything

Typical engagement: Brochure website from £1,800. E-commerce and complex builds scoped individually.


Service 04

Digital Marketing & SEO

Digital marketing in Worcestershire is a crowded market, and most agencies are selling activity rather than results. Vernwell works backwards from revenue — and every campaign, every piece of content, every SEO decision is measured against what it actually returns.

With hands-on experience managing Google Ads campaigns, building GA4 tracking architectures, and integrating advertising data into BigQuery for deep performance analysis, Vernwell brings a level of analytical rigour to digital marketing that most Worcestershire agencies simply can't match.

This isn't a managed service where you receive a monthly report you don't understand. It's a transparent, collaborative engagement where you see exactly what's happening and why — and every decision is tied to a commercial outcome.

Discuss your marketing

What's included

  • Local and national SEO strategy and implementation
  • Google Ads campaign setup, management, and optimisation
  • GA4 tracking architecture and conversion setup
  • BigQuery data integration for advanced reporting
  • Content strategy and commercial copywriting
  • Google Business Profile optimisation
  • Competitor analysis and keyword gap research
  • Monthly performance reporting with clear attribution

Note: Ad spend is billed directly by Google to your account. Vernwell charges for strategy and management only.


Service 05

Cyber Security Audits

Independent cyber security due diligence for businesses, investors, and acquisition processes. Vernwell conducts structured security reviews that are designed to give decision-makers — including private equity investors and company boards — a clear, reliable picture of a business's cyber risk posture.

This is not a checkbox compliance exercise. Vernwell audits cover your Microsoft 365 tenant configuration, access controls, email security, network exposure, and human vulnerability through live phishing simulation — and produces findings reports that are written for board-level consumption, not just technical teams.

Particularly suited to pre-acquisition due diligence, annual security reviews, and businesses preparing for Cyber Essentials or ISO 27001 certification.

Commission an audit

What's included

  • Microsoft 365 tenant and identity security review
  • Email security audit (SPF, DKIM, DMARC, anti-phishing)
  • Access controls, MFA, and privilege review
  • GoPhish live phishing simulation and staff awareness assessment
  • Network exposure and external attack surface analysis
  • Endpoint and device management review
  • Structured findings report (executive summary + technical detail)
  • Risk-rated remediation recommendations

PE due diligence: Fixed-fee engagements available for private equity-backed transactions. Previous engagements include audits on behalf of Panoramic Growth Equity.


Service 06

Systems Integration & Design

As businesses grow, they accumulate technology: a CRM here, an accounting system there, a separate e-commerce platform, disparate spreadsheets, disconnected data. The cost of this fragmentation — in wasted time, poor decisions, and missed opportunities — is enormous.

Vernwell designs systems architectures that actually work together. Whether that means connecting your existing platforms via APIs, redesigning your data flows for a new ERP, or helping you evaluate and select the right technology stack for your next phase of growth — the starting point is always the commercial outcome, not the technology itself.

With direct experience integrating Google Ads, GA4, CRM, and ERP platforms into BigQuery data warehouses for commercial reporting, Vernwell brings practical, battle-tested knowledge to every systems engagement.

Map your systems

What's included

  • Current state systems mapping and gap analysis
  • Future state architecture design
  • API integration and data pipeline development
  • CRM and ERP evaluation and implementation support
  • E-commerce platform integration (Shopify, Magento, WooCommerce)
  • Google Cloud and BigQuery data architecture
  • Data quality and governance framework
  • Documentation and technical handover

Approach: Vernwell does not sell software or receive referral fees from technology vendors. All recommendations are independent.

How It Works

From first conversation to working solution

Discovery call

A focused 45-minute conversation about your business, what you're trying to achieve, and where technology is currently getting in the way. No charge, no obligation.

Scoping proposal

A clear written proposal with a defined scope, fixed price, and realistic timeline. You know exactly what you're buying before you commit to anything.

Delivery

James does the work personally. Regular check-ins, transparent progress, and commercial thinking applied at every step — not just at the start and end.

Handover & support

Full documentation, training where needed, and a clean handover. Ongoing support and retainer arrangements available for clients who want them.

Not sure which service you need?

Most Vernwell engagements start with a conversation that covers several areas. Get in touch and we'll work out the right starting point together.

Book a discovery call